George Mason University 2000-2001 Catalog

Catalog Index
Course Descriptions

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School of Management




Administration

The School of Management (SOM) is located in Enterprise Hall.

Teresa J. Domzal, Dean
Timothy F. Sugrue, Senior Associate Dean
David J. Harr, Associate Dean of Undergraduate Programs
Ian Horen, Academic Director of Executive MBA Program
Andres Fortino, Director of MS in New Professional Studies: Technology Management Program
Virginia Ann Lewis, Director of Student Services
Mary W. Leventhal, Managing Director of Executive Programs


Faculty

Financial/Accounting Information Systems
Brown-Hruska, Buchanan, Christophe, Coffinberger, Crockett, Erickson, Faughnan, Ferri, Hallows, Hanweck, Harr, Heller, Hysom, Johnston, Krishnan, Nutter, Samuels, Sugrue, Wilkie, Yau, Young

Management Strategy, Organizational Development and Change
Andersen, Beekman, Cramton, Eland, Kandelin, Kravitz, Kovach, Lee, Morse, O'Brien, Pruett, Schmidt, Wasserman

Marketing Processes, Information Systems, and Decision Sciences
Bedewi, Chen, Das, Domzal, Dutta, Entrikin, Fortino, Good, Harvey, Hsu, Hughes, Jukic, Kernan, McCarty, McCrohan, Meamber, Poisant, Reston, Singer, Tongren


Course Work

The School of Management offers all course work designated ACCT, BULE, DESC, EMBA, FNAN, MBA, MGMT, MIS, MKTG, and TECM in the "Course Descriptions" chapter of this catalog.


Undergraduate Programs

Bachelor of Science Degree

The programs in business education offered by the university culminate in a BS degree with a major in accounting, decision sciences and management information systems, finance, management, or marketing. A minimum of 120 credits of course work is required, of which at least 45 credits must be at the 300 or 400 level.

Students should consult the Baccalaureate Degree Requirements section in the "Academic Policies" chapter for information concerning the literacy, English composition, general education, residence, and other academic requirements.

In addition, students should carefully examine prerequisites for courses offered by the School of Management. Students who enroll in courses without having fulfilled the prerequisites risk being dropped from such courses.


Degree Requirements

The following requirements must be met by all degree applicants:

All students must complete at least 24 credits in the degree program, following acceptance to the School of Management. The 24 credits must include 18 to 21 credits required for the specific major and MGMT 498 Business Strategy and Policy.

While a student may apply 12 credits of D grades toward graduation, no D grades may be applied to the business core requirements and no D grades may be applied to the major.


Credits

General Education Requirements

47

LANGUAGE ARTS AND CULTURE

18

English composition
(ENGL 100 or 101 and 302-business)*

6

Communication
(COMM 100, 101, 104, 220, or 260)

3

Literature and humanities
(Humanities include DANC 101; MUSI 100, 101, 103, 104, 105, 106, or 107; THR 101; and any art history, philosophy (except PHIL 173 or 376), religious Studies, or foreign language Courses. Literature includes all 200-level English courses and all literature courses offered by the Department Of Modern and Classical Languages. Students may take either six credits of literature and three credits of humanities, or vice versa.)

9

SOCIAL SCIENCE

18

Principles of Economics
(ECON 103 and 104)*

6

Economics
(Upper-level marketing majors must take ECON 306)

3

History, government, or geography
(except GEOG 102)

3

Psychology, sociology, and/or anthropology

6

GENERAL SCIENCES

11

Mathematics (MATH 108)*

3

Laboratory sciences
(astronomy, biology, chemistry, environmental science, geology, physics)

8

Business Core Courses*

35

Financial and Managerial Accounting
(ACCT 201 and 202)

6

Statistical Analysis for Management
(DESC 210)

4

Spreadsheet Applications for Business
(MIS 102)

1

Introduction to Computer-Based MIS
(MIS 201)

3

Decision Models in Business and Operations Management (DESC 301)

3

Legal Environment of Business
(BULE 302)

3

Financial Management (FNAN 301)

3

International Business (MKTG 407)

3

Organizational Behavior and Administration
(MGMT 302)

3

Principles of Marketing (MKTG 301)

3

Business Strategy and Policy
(MGMT 498 must be taken in the
final semester.)

3

Major**
All 18 credits must be taken at George Mason. A grade of C or better is required in each course presented on the graduation application.

18

General Electives**
These 20 credits may not include pure activity courses in any department such as those listed under the catalog designations of dance, individual sports, physical education, team sports, recreational activities, music, theater, and art. No more than 11 credits of general electives may be in courses offered by SOM or the Department of Economics.

20

Total 120

* Completion with a grade of C or better is required for graduation.

** Accounting majors enrolled in the financial accounting concentration must complete 21 credits in the major (including BULE 402) and 17 credits of general elective course work, of which at least 9 credits must be in course work offered outside of SOM and/or the Department of Economics.


Acceptance into a Major

This applies to all students accepted to George Mason commencing with the 2000-01 University Catalog.

A student interested in pursuing a major in accounting, decision sciences and management information systems, finance, management, or marketing must separately apply for admission to SOM. A student's degree status is classified as "BPRE" until the application is approved.

To be eligible to apply for admission into SOM, a student must complete at George Mason University and/or through acceptable transfer credits 60 or more credits, and the following 25 credits with a grade of C or better: ACCT 201 (3), ACCT 202 (3), DESC 210 (4), MIS 201 (3), FNAN 301 (3), DESC 301 (3), MGMT 302 (3), and MKTG 301 (3). Admission into SOM is competitive based on a grade point average achieved in these courses. Applications are processed within the following framework:

  1. A student may apply only once to the School of Management. Repetitive applications are not considered.

  2. A student must achieve a minimum grade point average of 2.000 in the semester when applying for acceptance.

  3. A student may not repeat a course for credit once a grade of C or better has been achieved.

  4. For courses comprising the 25 credits described above, all grades achieved are considered in determining the grade point average for consideration of acceptance. Thus, for example, a course grade of less than C when first taken and a grade of C or better when repeated would both be included in determining the grade point average.

The applicant should check with the SOM Admissions Office in Enterprise Hall, Room 38A, for the GPA standard for the semester of application. As noted, applicants who do not achieve a minimum of a 2.000 GPA for the semester of application are denied admission, regardless of overall academic performance.

Applications for admission to SOM must be submitted by November 1 for the following spring semester, by April 1 for the following Summer Term, or by July 1 for the following fall semester. Students should file the application at the beginning of the semester in which they anticipate completing the requirements set forth above. Students with any questions about the SOM application process should contact SOM at (703) 993-2136.


Writing-Intensive Requirement

The university requires all students to complete at least one course designated "writing intensive" in their majors at the 300 level or above. Students in SOM satisfy the writing-intensive requirement for their major by completing MGMT 498


Academic Advising

Academic planning sheets for "BPRE" and BS students are available in SOM's Office of Student Services, Enterprise Hall, Room 008. Students are encouraged to consult with academic advisors on a regular basis.

Call (703) 993-1880 to make arrangements for advising. Also visit SOM through the university's website at www.gmu.edu for valuable information that is helpful in advising.


Accounting, BS

Degree Requirements

The BS in Accounting prepares students for professional careers in public, private, and governmental accounting. The degree is separately accredited by the American Assembly of Collegiate Schools of Business. The BS provides a basic foundation of accounting and business knowledge in areas such as financial and managerial accounting, auditing, tax accounting, and accounting information systems. The program emphasizes the accounting profession and its role in business, professional responsibilities and ethics, conceptual understanding, technical competency, analytic abilities, communication skills, and computer literacy.

In addition to the general requirements for the BS degree, students must complete all required credits in upper-level accounting courses, with grades of C or better in each course. The following courses are required of all accounting majors (21 credits): ACCT 310, 311, 330, 334, 351, 432, and 461, and BULE 402.

Advising materials are available in SOM's Office of Student Services to provide guidance regarding recommended electives. Students should see their advisors when selecting courses within the field of accounting. Students who anticipate sitting for the Uniform CPA, CMA, or CIA examinations should consult applicable regulations and discuss their programs with a member of the accounting faculty.


Decision Sciences and Management Information Systems, BS

Degree Requirements

The decision sciences and management information systems faculty offers a variety of courses and programs of study that apply mathematical modeling, statistical analysis, and computer-based information systems to the practical problems of business and government.

In addition to the general degree requirements for the BS, students who major in decision sciences and management information systems must complete 18 credits of upper-level business courses with a grade of C or better in each course. Requirements include a common core of courses (6 credits) and electives (12 credits) as defined below.

Students have considerable flexibility in their choice of electives and may choose programs of study that develop expertise in areas such as computer systems, decision analysis, information resource management, managerial and decision economics, production and operations management, and statistical modeling. Students are urged to discuss their choice of electives and programs of study with an advisor in SOM's Office of Student Services.

Required courses: MIS 310 and DESC 352.

Electives: 12 credits of noncore, upper-level DESC and/or MIS courses; three credits may be satisfied by ACCT 311, ECON 345, INFS 310, 311, 312, 315, or 316.


Finance, BS

Degree Requirements

The BS in Finance prepares students for professional careers in various branches of finance. In addition to the general degree requirements for the major, students wishing to major in finance must complete 18 credits in upper-level business administration courses with grades of C or better in each course.

Required courses: Three from FNAN 302, 311, 321, or 401.

Electives: Three or more from FNAN 302, 311, 321, 351, 401, 411, 412, 421, 423, 440, 451, 452, 453, or 491 if not taken as a required course.

Management, BS

Degree Requirements

The BS in Management prepares students for managerial careers in the public and private sectors. In addition to the general degree requirements for the BS, students must complete 18 credits in upper-level management courses with grades of C or better in each course. Beyond MGMT 302, students are required to take the following:

MGMT 312 Principles of Management
MGMT 321 Human Resource Management
MGMT 491 Seminar in Management

Beyond these three required courses, students must choose three courses from the following:

MGMT 331 Employee-Management Relations
MGMT 411 Organizational Theory
MGMT 421 Current Issues in Human Resource Management
MGMT 431 Labor Legislation and Collective Bargaining

Students specializing in human resources/personnel should take MGMT 331, 421, and 431.


Marketing, BS

Degree Requirements

The BS in Marketing prepares students for a broad range of global and domestic career options. Opportunities are increasing in marketing as government agencies, the nonprofit sector, service industries, and small businesses adopt a marketing orientation that was traditionally perceived as a practice limited to large corporations.

A major in marketing provides students with a solid background in marketing concepts and practices, with emphasis on market analysis and planning, research, consumer behavior, and advertising management. Because marketing draws on a variety of disciplines for its foundation and is practiced globally, marketing majors are encouraged to take electives in related fields such as psychology, sociology, economics, public policy, international studies, computer science, and foreign languages.

In addition to the required core courses for the BS degree, students must complete 18 credits of upper-level marketing courses with grades of C or better. Students are required to take the following:

MKTG 312 Consumer Behavior
MKTG 313 Advertising Management
MKTG 351 Marketing Research Techniques and Applications
MKTG 471 Marketing Management

The remaining six credits must be chosen from a variety of upper-level electives in marketing. Marketing majors are advised to work closely with their academic advisors to ensure that electives taken in related fields provide the opportunity to gain proficiency in specific marketing-related areas.

Minor in Business Administration

A minor in business administration is available for nonbusiness majors and requires 20 credits. All courses at the 300 level must be taken at George Mason University. A grade of C or better is required in each business course presented on the graduation application. MATH 108 is a prerequisite.

MIS 102

Credits
1

DESC 210

4

ECON 103

3

ACCT 201

3

Students must complete three core courses totaling nine credits as follows: either FNAN 301 or DESC 301; MKTG 301, MGMT 302, or BULE 302; and one additional course from these five courses.


Graduate Programs

The School of Management offers the Master of Business Administration (MBA). The program is accredited by the American Assembly of Collegiate Schools of Business (AACSB). To receive an application or more information, send a request to the School of Management's Graduate Admissions Processing Center at MS 5A2, Fairfax, VA 22030-4444; call (703) 993-2136; send an e-mail to masonbiz@som.gmu.edu; or fax to (703) 993-1886.


Business Administration, MBA

The Master of Business Administration (MBA) program provides a high-level professional education in business administration. The curriculum integrates functional areas with an emphasis on group work, information technology, and the global business environment.


Admission Requirements

All students registering for graduate courses offered by the School of Management must have graduate standing. Nondegree student status is not available.

Admission to the MBA program is highly competitive. No previous course work in business administration is required, but a college-level calculus course must be successfully completed before matriculation. Applicants are evaluated primarily on undergraduate record and GMAT performance. A minimum of two years of professional work experience before entering the program is required. Important consideration is given to a professional background, with emphasis on leadership potential. These criteria are applied with a certain amount of flexibility to ensure that individuals with unusual academic qualifications are not denied admission.

The MBA program is a part-time evening program. Student cohorts are admitted in fall and spring semesters to commence course work. The curriculum effectively integrates functional areas with an emphasis on the use of information technology, oral and written communication, and teamwork. The MBA program requires 51 credits, including 33 credits of core courses and 18 credits of elective courses. Students complete the degree program in two and one-half years by taking six credits each semester for eight consecutive semesters (including Summer Terms). Due to the cohort structure, students must commit to attending classes two times per week.


Core Courses, 30 Credits

The core courses are offered during the first five semesters, with students taking six credits each fall, spring, and summer. Every course sets the foundation for the next and builds on knowledge gained in previous courses. All MBA students must complete the following required core courses:

MBA 603 Managerial Economics and Decisions of the Firm 3
MBA 612 Managing Costs and Evaluating Performance 1.5
MBA 613 Financial Reporting and Decision Making 3
MBA 623 Marketing Management 3
MBA 633 Statistics for Business Decision Making 3
MBA 638 Managing Operations for Competitive Advantage 3
MBA 643 Managerial Finance 3
MBA 653 Organizational Behavior 3
MBA 663 Introduction to Information Technology and Management 3
MBA 673 Legal Environment for Management 1.5
MBA 678 Strategy and Policy 3
MBA 798 Global Business Perspectives 3


Elective Courses, 18 Credits

After completing the core courses, students can choose from several market-driven elective courses offered by the School of Management.

Concentrations

MBA students may use their electives to complete courses leading to a concentration in enterprise management, financial management, information systems management, or market and business development.

Enterprise Management
Required courses:
MBA 701 Business Analysis and Valuation
MBA 705 Venture Capital and Private Finance
MBA 711 Entrepreneurship

Two courses from the following:
MBA 708 Global Tax Strategies
MBA 712 Project and Cost Management
MBA 721 Marketing Decision Systems
MBA 725 Leadership
MBA 736 Managing Digital Business

Note: One elective must be taken outside this concentration.

Financial Management

Required courses:
MBA 701 Business Analysis and Valuation
MBA 702 Corporate Financial Policy
MBA 703 Financial Markets

Two courses from the following:
MBA 704 Risk Management and Financial Innovation
MBA 705 Venture Capital and Private Finance
MBA 706 Investment Analysis
MBA 707 Accounting Systems
MBA 708 Global Tax Strategies

Note: One elective must be taken outside this concentration.

Information Systems Management

Required courses:
MBA 731 Business Systems Development
MBA 732 Knowledge Management
MBA 733 Business Data Communications

Two courses from the following:
MBA 734 Electronic Commerce
MBA 735 Systems Thinking and Business Simulation
MBA 736 Managing Digital Business
MBA 707 Accounting Systems
MBA 711 Entrepreneurship

Note: One elective must be taken outside this concentration.

Market and Business Development

Required courses:
MBA 721 Marketing Decision Systems
MBA 722 Consumer Behavior
MBA 723 Supply Chain Management

Two courses from the following:
MBA 711 Entrepreneurship
MBA 724 Marketing Communications
MBA 725 Leadership
MBA 732 Knowledge Management
MBA 734 Electronic Commerce

Note: One elective must be taken outside this concentration.

Electives may also be chosen from courses offered by other graduate programs in the university, with approval from the School of Management. For more information, contact the graduate program director at (703) 993-1833 or visit the SOM website through www.gmu.edu.

 

Executive MBA

The Executive Master of Business Administration program is a 21-month general management program leading to the MBA degree. The program provides managers and executives with state-of-the-art education in contemporary management. Emphasis is placed on leadership skills, change management, and strategic management of technology.

The class schedule of alternating Fridays and Saturdays, two one-week residencies, and one two-week international residency is designed to allow participants to continue their careers while they study and master a broad range of functional and managerial skills.

The curriculum incorporates three distinctive elements: a focus on services as the dominant context, an underlying philosophy of relationship-based management, and an understanding of the transformational impact of technology.

Participants

The Executive MBA is designed for those with significant business and professional experience. Participants must have the support of their organizations (i.e., given the time to attend class). Financial sponsorship is desired but not required.

Sponsoring organizations include but are not limited to Allstate Insurance, Atlantic Research Corporation, AT&T, Bell Atlantic, Fannie Mae, Freddie Mac, General Motors, Landmark Systems Corporation, Mobil Oil Corporation, Paxton Van Lines, TASC, the U.S. government, the World Bank, and Xerox Corporation.

Methods of Instruction

Study groups are an essential part of the Executive MBA experience and are selected by the director of the program. The groups usually meet off campus once a week to discuss course work and prepare class presentations. Between classes and study group sessions, the group members continue to work collaboratively through electronic communications, using the groupware platform Lotus Notes, provided by the program.

Faculty encourage classroom discussions in which opinions are shared and experiences reviewed for the benefit of the whole class. The program is designed to combine the theoretical with the practical, so each person's contribution to the discussion is essential.

Residency Weeks

Live-in sessions complete the Executive MBA experience. The first residency, held at the beginning of the program at a local hotel or conference center, is five days long. Participants not only begin their formal course work but learn how to work within a study group, how to use the Internet to do research, and how to use the groupware platform Lotus Notes. The second residency is scheduled at the end of the first year. It is a two-week program in Europe, designed to help the participants integrate the managerial disciplines learned during the year. The European program includes one week of study in residence at Oxford University where a certificate is earned, and one week in continental Europe where participants visit firms, research centers, and governmental institutions. The final residency week is held at the beginning of the last semester in the program. The week includes formal classroom study, presentations by CEOs, and a computer business simulation.

For the most current information on the program, contact the program office by e-mail at emba@gmu.edu or by phone at (703) 993-4025.

Program Schedule

Fall Semester-First Year
One-Week Residency
EMBA 600 Managerial Economics
EMBA 610 Financial Reporting
EMBA 630 Managerial Statistics
EMBA 650 Organizational Behavior
EMBA 755 Special Topics in Management: Managerial communications
EMBA 755 Special Topics in Management: The Role of the General Manager

Spring Semester-First Year
EMBA 612 Managerial Accounting
EMBA 635 Operations Management
EMBA 670 Marketing Management in a Global Environment
EMBA 641 Financial Management
EMBA 745 Special Topics in Finance: Business,Government,and the Global Economy
EMBA 755 International Residency Special Topics: International business Environment

Fall Semester-Second Year
EMBA 660 Information Technology Management
EMBA 745 Special Topics in Finance: Applied Macroeconomics
EMBA 745 Special Topics in Finance: Global Capital Markets
EMBA 750 Business Strategy
EMBA 765 Special Topics in MIS: Electronic Commerce

Spring Semester-Second Year
One-Week Residency
EMBA 715 Special Topics in Accounting: Taxation and Business Strategy
EMBA 720 Law and Ethics for Managers
EMBA 751 Corporate Strategy and Policy
EMBA 755 Special Topics in Management: Human Resource Management
EMBA 755 Special Topics in Management: Managing Change
EMBA 755 Special Topics in Management: Corporate Governance
EMBA 775 Special Topics in Marketing: Integrated Marketing Communication
EMBA 755 Special Topics in Marketing: Pricing Strategy and Topics


New Professional Studies: Technology Management, MS

The technology management program is designed for experienced managers and professionals in the information technology industry who are seeking to advance their careers in management. As an 18-month executive program that meets on Saturdays with occasional weekday sessions, it awards an MS in New Professional Studies: Technology Management to business executives in the information technology professional services and telecommunication industries.

The technology management program includes an international residency. During the spring of the first year of study, students go abroad to explore project management across cultures and to have a week-long program that examines economic, sociopolitical, and cultural issues that affect the international marketplace.

The School of Management is also a CIO (Chief Information Officer) University Academic Partner working to educate federal information technology (IT) managers to acquire the IT management competencies of a CIO mandated by the Clinger-Cohen Act. The Federal CIO Council created CIO University as a virtual university to develop and educate the top managers in government and those aspiring to those positions. The major emphasis of the university is the use of IT to deliver agency business objectives and outcomes. Students and graduates of the technology management program are eligible to attend a week-long seminar on federal government policies and IT regulations. CIO University issues a certificate of meeting the required competencies upon graduation from the technology management program and the successful completion of the seminar.

For more information about the technology management program, contact the program office at (703) 993-1792.



George Mason University: 2000-2001 University Catalog: Catalog Index: School of Management