Arts Management (MAM)College of Visual and Performing Arts602 Seminar in Arts Management (3:3:0). Prerequisite: Admission to a graduate program in CVPA or permission of instructor. Assists students in the development of the tools and techniques necessary for the successful pursuit of a management career in the visual and performing arts. Students will be introduced to a wide range of arts organizations, working arts administrators, and institutional models through guest lectures, readings, field trips, and analysis of institutional data. Student will gain an understanding of organizational structures and functions of arts organizations as well as a theoretical model for general management and practical tools for its practice. 603 Arts in Society (3:3:0). Prerequisite: Admission to a master's program in CVPA or permission of instructor. Examines the role of the visual and performing arts as social/cultural institutions, with an emphasis on the historic traditions and trends that have most directly influenced contemporary American practice. Consideration is given to the essential functions of art in society in an effort to address such questions as: Why do we require art at all? What constitutes "good" or "bad" art? What is the value of art? What encouragements or impediments does our society offer to the creative artist or arts institution? How do the various forms differ in their traditions, philosophical underpinnings, and current manifestations? And, how can arts managers participate in the cultural conversation to the benefit of art forms, artists, and the institutions they serve? 604 Public Relations and Marketing Strategies for the Arts (3:3:0). Prerequisite: Admission to a Graduate Program in CVPA or permission of instructor. MAM 602 should be taken prior to or concurrently with MAM 604. Teaches students a strategic way of thinking about audience, community, and markets. Structured into four modules, the course begins with fundamentals of strategic planning. Students learn about external and internal environments and the interplay among them; discuss marketing fundamentals as pertaining to arts audiences-existing and potential audiences; and are introduced to fundamentals of applied marketing media and advertising fundamentals. Course is designed as the fundamentals course for the elective concentration in marketing and public relations. 704 Budgeting and Finance for Arts Organizations (4:4:0). Prerequisites: Admission to a CVPA graduate program or by special written approval of the program director. Introduces the novice in budget and finance to fundamentals of the budget process, specifically tailored to the needs of arts organizations. It will provide an overview of accounting as a tool toward managing and controlling arts organizations. It will also involve a laboratory component for teaching software application, as per that most frequently encountered in the fiscal operation of arts organizations. 710 Arts Policy (3:3:0). After a review of the current state of the nonprofit arts field, this course will familiarize students with the most common rationales for public support of the arts and discuss the respective roles of the federal, state, and local governments as well as private policy actors. This is followed by an examination of the dilemmas that arts organizations face in balancing the need for government support and artistic integrity, on the one hand, and the push and pull of the market, on the other. The course concludes by comparing U.S. policies to those of other developed countries. 740 Internal Internship-Laboratory Rotation (3:0:0). Prerequisite: Admission to the Master's in Arts Management Program; 12 credits taken within the Masters in Arts Management program; or permission of the program director. Needed to develop the practical application for the master's in arts management. The course builds on the notion of apprenticeship as a core means of teaching students applied concepts of arts management. Further, it augments the use of the Center of the Arts and the active arts environment, both performing and visual, as a learning laboratory for students. In addition, the internal internship builds on the concept of practical learning and provides internal training as preparatory for the students' external internship. 790 External Internship (3-6:0:6-12). Prerequisites: Admission to the master's in Arts Management Program; 15 credit standing; or permission of the program director, Masters in Arts Management. The external internship is designed to follow the internal internship of the program. The apprenticeship provides a specific work environment for the students that build on the skills developed in the classroom and integrates the work experience with specific academic exercises. Students will be advised to pursue a three-pronged approach toward specialization: 1. the electives; 2. the internal internship in the same area as concentrated electives; and 3. an external internship consistent with both specialized course work and the internal internship. |
